Shopogolik blog

Counterfeiting of Brands in India

admin — Wed, 27 Oct 2010 15:13:09 +0000

Rapid advancement in technology and liberalization of the Indian economy have created an ideal market for people misusing existing brand values that have been cultivated and nurtured over a period of time. The mushrooming growth has also given rise to despicable marauding activity, which is nothing but piracy. But the question arises here is that is it the popularity factor which promotes counterfeiting among people or the need factor? I guess it is both.

Counterfeiting also referred as piracy in a common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Ever since the evolution of brands, the business has marked a trend in the society where everyone wants to associate himself/herself with the latest quality fashion trends in different forms like branded clothes, institutes, branded products etc. After all, what matters at the end is to show off the branded You!!

The word counterfeit describes the forgeries of currency and documents but these days the imitations of clothing, software, pharmaceuticals, jeans, watches, electronics, and company logos and brands have become common in the market. In the case of goods, it results in patent infringement or trademark infringement. Certain consumer goods, especially very expensive or desirable brands or those which are easy to reproduce at low rates have become quite frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. Some counterfeits are produced in the same factory that produces the original, authentic product, using the same materials.

Indian metros have become base for manufacturing counterfeit products and account for maximum Intellectual Property Rights violations. Delhi is the hub of counterfeit products in India as nearly 70 per cent counterfeit products originate here.

Again the question comes is what has evoked counterfeiting?

Brand business, its growth /competitions etc has led to availability of counterfeits because of the fact brand sells and makes you outstand and therefore the need to copy, pirate, counterfeit has emerged along with the growth of brands.In India, the direct loss to FMCG industry is also not less than ` 200 million. A survey was conducted to estimate the size of counterfeit of FMCG products and it revealed the stark reality of FMCG companies having maximum loss up to 40% and an average loss around 20% of their market share of their well known products.

The biggest concern is, however, the customers attraction towards these pirate products is directly proportional to price of these products which are sold at 40 to 45% lesser value than the original. A common man with limited knowledge falls for the counterfeit products due to its cheap or discounted prices. Enforcement of laws against counterfeiting is not so strict in India which is another big jolt for the brand industry.

As counterfeiting has become an economic problem of international importance and has been growing dramatically across the globe, manufacturers of the original products and government find themselves in a constant battle against counterfeiters. This has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. The framework also considers the interplay of attitudes, purchase intentions, and dissonance that leads to coping processes and in turn influences attitudes and decisions. Counterfeiting appears in two different forms, as deceptive and non-deceptive counterfeiting. Under receptive counterfeiting, the consumer is not aware of the fact that he/she purchases a copy rather than the original product and cannot be held accountable for the behavior. Focus is on non-deceptive counterfeiting, where consumers intentionally purchase fake products.

The most popular counterfeit market is clothing, followed by shoes, watches, leather goods, and jewelry. Louis Vuitton, Gucci, Burberry, Tiffany, Prada, Hermes, Chanel, Dior, Yves St Laurent, and Cartier are frequently pirated. Studies say if consumers would not buy; there will be no market for the counterfeit retailers. It also reveals the consumers which include students and businessmen as the major section with 31%, service class (19%) and housewives with 17%. So the question is: who is to be blamed – the retailer or the counterfeit prone consumer?

The customers site few reasons to shop fake products from street markets like branded products available at cheaper rates, choices and variety of designs, one shop for all purchase items. However, they also feel the need of strict laws which can prevent counterfeiting. Nevertheless, a joint effort has been made by FICCI and the leading FMCG companies to bring all companies together to initiate a war against such menace. It is a Brand Protection Committee (BPC) with the objectives to combat the commercial theft since large number of factors goes into a brand building, unscrupulous persons pocketing something which belongs to someone else and also piggybacking on someone elses reputation and to bring awareness amongst society since these counterfeit products deceive the gullible consumers.

However these steps are not enough to stop counterfeiting, Indian Government and other statutory bodies should take active interest for the protection of legitimate business and provide whole- hearted support to the industry at large.

Apply Perfect Makeup With Dinair Airbrush

admin — Mon, 25 Oct 2010 15:12:34 +0000

I’m a product junky and have a secret box full of expensive foundations, each one hopefully better than the last, each one a disappointment. However, my Dinair airbrush has some very special features and benefits that I’ve come to not just love but require.

By using a thin layer of air to apply the foundation, the Dinair airbrush allows the foundation to be perfectly placed. I was sure it would be difficult, but I’ve found it an easy system to master, likely something your local makeup artist doesn’t want you to know.

Shading and camouflage is easy to obtain without and overall heavy feel because the Dinair airbrush outputs such a fine mist. The patented foundation gives the skin a glowing radiance, not by covering your whole face with a thick layer, but by giving a subtle all over coverage and a heavier coverage only where needed. With many color choices and the ability to blend your own from the available shades, even my pale skin is an easy match and with a little playing, everyone can have their own custom shade without the price. It also means that you don’t have to buy new foundation as your skin shifts from a lighter winter shade to a more sun kissed shade as the summer days come.

Skin flaws that used to require a really heavy cover up are made a snap with the Dinair airbrush. No more patting concealer here or there. Under eye circles, acne, scars, hypo and hyper pigmentation spots, red marks, rosacea, port wine stain, even tattoos all vanish with the fine mist of the Dinair airbrush. The makeup doesn’t even have to stop at your face, you can use it to cover a tattoo for your best friend’s wedding or that dream job interview.

Angarakha Kurtis: Ethnic Style With A Difference

admin — Mon, 25 Oct 2010 15:12:07 +0000

The Indian form of tunics, better known as ‘kurtis’ are quite in vogue these days. There is a huge variety of Indian tunics available in market and one among those variety is the ‘angarakha kurti’. It is a favored style of kurti which is immensely popular among ethnic dress lovers.

Angarakha is actually a traditional Rajasthani style of clothing which is generally worn by men there. Today, its processed, transformed and extended version is identified as angarakha kurtis for ladies. This particular style of tunic basically has two flaps, lying on top of each other over the chest, tied together with the help of strings. The flaps are decked up with embroidery, patch work or sequins etc to make it a prominent aspect of the entire kurti. At times these flaps are just bordered with contrasting shade of cloth without any excessive add ons onto it.

These kurtis look absolutely beautiful and graceful and can be worn on any occasion from festivals to evening outs etc. Like most of the other kurtis, angarakha kurtis too can be teamed up with any of the denims, patiyala, leggings or churidars. The length of the kurti should be picked up with great precision as a wrong choice can end up in a spoiled look. The various kinds of lengths available are- above the knee length, waist length, calf length, mid-thigh length and below the knee length.

An Angarakha tunic in silk with elegant embroidery can be a great choice for a party. Tall females can team up this tunic with fitted churidars, in fact, a waist length angarakha with a flowing skirt can make a pretty stylish combination. These tunics are in fact far more trendy than the regular fashion tops.

So what are you waiting for, just pick an angarakha tunic which suits your figure and team it up with either a contrasting legging, jeans, skirt whatever together with kolhapuri chappals or jutis as footwear and a dash of slight make up. Well, you are all set to dazzle the evening.

college humor tour | college humor travel

admin — Thu, 21 Oct 2010 15:11:26 +0000

In 1998 China’s first birth of e-commerce site, e-commerce development trend of Chinese foreign trade of the big screen. To date ten years, China’s foreign trade economy has undergone rapid development of miraculous. Experience in foreign trade and economic crises of the second round of finance, the rapid growth of the economy is facing a transformation of the young e-commerce industry will gradually go from the chaos of the Enlightenment era of relatively perfect rational development – the development of e-commerce model will show a trend of diversification . Post-crisis era, the traditional business model will be how the power of transformation? A new era of electronic business, which coincides with China’s foreign trade opportunities will? All to be time and tice.Recently, the first overseas sales from the domestic total solution provider – universal commercial boat’s “electronic Business Times – China’s foreign trade for 10 years,” Forum was cessfully held in Hangzhou, experts gathered to summarize the last decade in wholesalers power business promote overall economic development of foreign trade in the process of umulated experience, and explore the next decade, electricity providers will meet the foreign economic and trade development and make what adjustments and innovation.Years of marriage, foreign trade hit a new bottleneck Ten years ago, China’s foreign trade is still small and medium traditional approach to foreign buyers exhibitors display their products, years later, foreign trade has been the widespread use of e-commerce companies and overseas markets to communicate effectively. Decade, China’s foreign trade enterprises and the emerging e-commerce alliance will build China into the world’s biggest exporter, electricity providers and foreign trade have gained rapid development. At the same time, due to hina’s foreign trade has always been to “manufacturing” oriented, in the “exporting country” behind the ring, low cost, low-cost, low-margin characteristics have become apparent. Looking for the next decade, the Chinese Ministry of Commerce: “To the world’s biggest exporter to become the world’s first export of power.”wholesale from chinamixed solution soak for 10 minutes, while continuing to use the brush gently brush a brush, until most of the grease dissolved, then wash cold soapy water or neutral detergent.sweat: sweat stained clothes, prone to macular china wholesale clothing over time, with the perspiration can put clothes on the 5% salt water soak 1 hour, then slowly rub clean. 6, sweater pollution: The liquid solution of mild soap in boiling water and add one tablespoon of borax, and so the temperature dropped 60 degrees into the soap soak the sweater three to four hours, and then in slightly warm water 40-50 degrees Kneading the final rinse with warm water. 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Jade staining due to the presence of different ions and showed a variety of colors: usually white, red, green, purple. Yellow powder. No impurities were pure white, if they contain chromium element, showing a soft bright light green, dark green, be named as Jade. This species is most valuable, highly valued by the people loved. If manganese is present lavender, deep purple, often referred to as the spring or beads wholesale in lotus root starch to. Iron element, showing dark red, brown and red, rich red, known as Fei. Chromium and copper, are showing light blue, light cyan, known as olive water. In addition to a good grade jade color, the texture is also extremely important. Generally pretty fresh color, texture more transparent, glassy luster strong for the top grade. In contrast, dry texture, transparency, followed by poor species. Jade show shiny glass, translucent or transparent. Jade staining due to the presence of different ions and showed a variety of colors: usually white, red, green, purple. Yellow powder. No impurities were pure white, if they contain chromium element, showing a soft bright light green, dark green, be named as Jade. This species is most valuable, highly valued by the people loved. If manganese is present lavender, deep purple, often referred to wholesale beads as the spring or in lotus root starch to. Iron element, showing dark red, brown and red, rich red, known as Fei. Chromium and copper, are showing light blue, light cyan, known as olive water. In addition to a good grade TradeTang.com jade color, the texture is also extremely important. Generally pretty fresh color, texture more transparent, glassy luster strong for the top grade. In contrast, dry texture, transparency, followed by poor species.Legend of the early thirteenth century, Yunnan Salt chance of a pack a stone from Burma to wholesale jewellery return home the green piece of translucent crystal stones all of a sudden conquest of the Chinese people love jade, stone is the jade, because of its beautiful color, production a rare, wholesalers with a vitreous luster, texture, moisture, strong toughness, high hardness, in the jade family called “jadeite”, also known as the “king of jade.”Jade origin are mostly undeveloped mountainous areas, although not caused by wholesale from china ghosts mountain elf monsters, wild beasts, but Meng Yin mountains, often took day not seeing the sun, boundless forests, and only seek out the hairs Road jade; Wulu River, rolling turbidity , during the summer thunderstorm, the water bubbles everywhere, the strands of raw tobacco, tobacco gather students to three feet height that is dispersed, one boat, the pitch-dark, such as five miles into the mist. 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What items should you keep in your Handbag?

admin — Tue, 19 Oct 2010 15:10:19 +0000

Every woman can avoid frustration when she doesn’t find a simple thing like pen in her handbag and finds another thing instead. Actually, we don’t have much time for organizing our purse everyday. So whatever we think is important for us, we place them in our handbags. The following is the list of things that a woman must have in her handbag.

Necessary Medicines

In your designer handbag, you must keep some medicines like bandages, painkillers etc because you may need these medicines anytime. You should never forget to have aspirin when an irritating headache erupts before starting an important meeting with the client or boss. Apart from this, you should also have your medical information on a card like your blood sugar level, blood group etc., if you are suffering from diabetics or heart disease. It can come to help others in the case of emergency.

Cell and Charger

The most important thing to have in a purse is cell and its charger. The cell charger may help you in the case of a battery drain. A cell is important as you can be in touch with work and home while travelling.

Pen and Notebook

In our everyday life, we struggle a lot in order to find a small chit of paper and pen for writing. Many of us rely on our mobile phones for storing data. But we forget that the battery of mobile phone can get over. By having a pen and notebook, you can save the embarrassment of asking strangers for a pen.

Safety Pins & Glue

Carrying Safety pins and glue in your Handbags will be a smart choice for you. This may help you in fixing temporarily broken sandals, zip, buttons etc. With these tiny things, you don’t need to worry about any kind of malfunction.

A pepper spray

Not all women are adept at defending themselves. So, you should carry a pepper spray for your safety.

These are some important things that you must keep in your handbags. There are many Designer Handbags are available at online stores like Bagittoday from where you can buy at great discounts. To buy designer handbags, please visit: www.bagittoday.com.

Bag It Today is an exclusive online shopping store in India where an individual can discover big brands at private sale prices. This online store offers great deals on products like Mobile Phones, Cameras, Televisions, Jewellery, Watches, Apparels, Electronic products, Home Decor, Branded Shoes, Branded Bags etc. But you have to be a member to shop on this site first. Membership is free but by invitation only. Get on to the waiting list now for being invited or ask a friend who is a member to invite you.

Vintage dresses

admin — Wed, 29 Sep 2010 12:28:21 +0000

Although fashion always seems to be moving forward, it can’t be denied that it reverts back to days gone by every now and again. Vintage inspired clothing is particularly popular these days, even more so with those who love the idea of stepping back in time to experience a different world, and vintage dresses are sure to never go out of style.

The popularity of vintage dresses

There’s something about vintage dresses that makes everyone sit up and take notice. They’ve got the kind of style that simply can’t be seen in more modern versions, and they evoke a sense of nostalgia in everyone who sees them. Vintage dresses are perfect for people that enjoy the fashions of a bygone era without wanting to look out of place, because with so many options on the market these days you’ll never have far to look before you find the dress of your dreams.

That’s what’s so good about vintage dresses at the moment – their popularity in the modern world. It used to be that anyone who liked wearing such dresses looked incredibly out of place and old fashioned, but now everyone’s free to embrace the vintage look without anyone else batting an eyelid. The same applies to other kinds of vintage inspired clothing as well, and it’s a trend that’s only going to rise.

Quality vintage inspired clothing from tnvcc.com

Of course, you’re only going to find the right vintage dresses and related options if you know where to look, and that’s why you need to check us out here at tnvcc.com. When you come to us you’ll be able to find all the vintage inspired clothing you could ever need, offering the kind of quality and value that makes us hard to beat. We have a stunning range of vintage dresses for you to choose from as well as reworked vintage jackets, trousers, skirts, shirts and a whole range of other options, so if you’re looking for quality you know where to come.

When you come to us you’ll be able to find both reworked original pieces as well as brand new options with a definite vintage feel to them, and we only source the best pieces to give you vintage inspired clothing you’ll be proud to wear. You get the chance to step back in time to model the trends of yesteryear, and with so many stunning pieces on display you can’t help but fall in love. So, for all kinds of vintage inspired clothing, from vintage dresses to vintage jackets and everything in between, make sure to come to us and you can get step out in style.

Tips given for Halloween costumes

admin — Mon, 27 Sep 2010 12:27:48 +0000

Halloween is fast-approaching, as a Celebrity Gossip blog has pointed out, meaning those seeking fancy dress outfits for the event should get thinking.

The news source stated that there are a number of possibilities for Halloween costumes this year.

It remarked: “If you want to be a head turner at the Halloween party, avail yourself of a styled costume to highlight your [sense of humour]. Let your imagination run wild and dress up your stand-out Halloween look for fun.”

Among the options for revellers this year who do not wish to go down the spooky-themed route are fancy dress outfits that are based on movies.

One blockbuster out in the cinemas over the last 12 months was 3D sensation Avatar.

The blog remarked: “The blue faced creatures have become a hit and will definitely make their mark on Halloween parties everywhere.”

Meanwhile, those looking to scare their friends and family could go for Halloween costumes that are inspired by horror films. It suggested that people who do so will “get noticed in an instant and have some real laughs”.

On a different path, some people may wish to be more unusual and opt for an oriental style such as a Geisha.

It commented: “If you are looking for something different to dress up, an adult geisha
costume is a perfect outfit.”

Such attire can be both “elegant and striking” and is bound to stand out from the crowd, it claimed.

It also pointed out that such an appearance will be different from the many spooks and witches that are often present at parties and other events on the night.

While traditionally it was almost exclusively scary looks that people went for at Halloween, this has changed over recent years and there are now a plethora of costumes on display in a range of themes.

Halloween costumes that brings out the devil in you

admin — Sat, 25 Sep 2010 12:27:16 +0000

Halloween is that time of the year when people can choose to be the character they always wanted to be. Halloween costumes Teenagers have created quite a rage among teenagers and young adults for ages. Halloween costume
makers are now coming up with new designs and the latest themes in order to make the festival of Halloween more fun and exciting for their customers. From Super hero costumes, vampires to zombies and animal costumes they have it all. The Teenager Halloween costumes come in a variety of shapes and sizes that cater to the individual customer’s needs.

However, these days costume manufacturers are concentrating on one particular market segment and that is the customers between he ages of 13 -19 years. Customers belonging to this age group are extremely conscious about their physical appearance. Teenage girls make a constant effort to look beautiful in order to make a lasting impression in the eyes of the opposite sex. Thus, many teenagers become cautious while choosing what to wear, and what to do with their face and hair. They crave to look more beautiful. Halloween Costumes Teens are very fond of activities, such as hanging out with friends and attending parties. Parties are an important part of a teenager’s life since this is an occasion for them to meet other people and brag about their newly purchase clothes and accessories. Teenagers devote a considerable amount time and effort to wear the best costumes, as it helps them express themselves more effectively as well as get them the desired attention they crave from their peers.

Teenagers demand only those Halloween costumes which help them express their attitudes. Teens Halloween Costumes such as the Teen Punk ballerina costume which is ideal for female rock music enthusiasts. Baseball costumes are ideal for baseball enthusiasts, whereas the Jazz flapper costume is appropriate for all the music lovers out there. Devil Halloween costumes for teens, such as mad hatter’s costumes, is gaining mass popularity among teenagers. The popular Disney character costumes have also become quite a rage among teenage boys.

Devil Halloween costumes such as the Devil doll costumes makes teenage girls look beautiful and at the same time look very scary. These Teenagers Halloween Costumes are easy to wear, very comfortable and will help wearer disguise themselves perfectly for the festive occasion.

Recently, costume retailers online are selling a number of Teens Halloween costumes which are available in a variety of gothic styles. Among them is the Gothic Vampire Costume which is considered to be the most popular Halloween dress among teenagers this season. The specialty of these Halloween costumes is that it will make your teenage kids look very attractive rather than look vulgar.

Wearing these Halloween costumes, teens can still be creepy and spooky without having to sprinkle artificial blood and have the time of their lives by scaring people in their neighborhood during the festival of Halloween.

Cheap And Comfortable Nike Shox

admin — Thu, 23 Sep 2010 12:26:34 +0000

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Custom embroidered military patches

admin — Tue, 21 Sep 2010 12:26:30 +0000

Custom embroidered military patches have many uses. They can be designed for almost any purpose or event and used for fundraisers, commemorations, designations and many other uses. Due to the nature of patches, they can be applied to almost any surface and therefore, are extremely versatile.
Designs

Embroidered military patches can be anything from unit patches or name tapes to custom designs to commemorate something significant. Patches can be designed for any military unit or event. Whether you want to commemorate a deployment or fallen soldier, provide recognition for an achievement, or recognize someone as part of a group, a patch can be designed to meet your needs.

Units in the military are much like sports teams are to civilians. Each one has an insignia, a mascot, and a slogan. Any or all of these can be combined to create unique patches to commemorate an individuals time with a unit.

Patches can be made in virtually any color or color combination imaginable, and can be as simple or as intricate as you need. They can be embroidered to say almost anything, from a name to several sentences.

Uses

Custom patches can be an excellent fundraiser. Designing a patch to commemorate a unit’s deployment or other significant event and selling them to service members and their families can be an excellent means of raising money for any unit or Family Readiness Group. Many veterans groups sell patches honoring specific wars, battles or events to raise money for veterans, recovery of Prisoners of War or soldiers that are missing in action.

Many service members have vests or jackets on which they apply patches from each unit they are assigned to, military event they attend, rank they receive, and other significant things throughout their career. Patches to commemorate or signify these things are generally easily designed and sold.

Summary

Custom embroidered military patches can be designed by or for just about any individual or group. They can be as simplistic or complex as desired, and can be used for many purposes. Because of their versatility, patches are an ideal item, as they can be stitched, glued, or even ironed on to virtually any surface.